THE FT READER:
Global, wealthy and increasingly diverse
FT Readers by Region
0%
of the FT's readership are women
0
is the average age of an FT reader
£0k
is the average household income
FT readers by age
0%of FT readers are HNWIs (£1mn+)
0%of FT readers are UHNWIs (£5mn+)
WORK LIFE:
FT readers are decision-makers and influencers from across all sectors
0%
of FT readers work in finance
0%
of FT readers are C-Suite
0%
of FT readers are business decision makers
FT readers by industry
0%
work for an international company
0%
work for an SME
FT readers by company size and leadership status
0%have set up a new company
0%have published an article, paper or book
0%have been interviewed on TV, radio, or press
0%have lobbied or advised members of government
FT readers by influence
ENGAGEMENT:
The FT’s audience is made up of committed readers
0
years is the average length of time readers have consumed FT content
0%
of FT readers read the paper Monday–Friday
0
minutes is the average weekday reading time
0
minutes is the average weekend reading time (up from 46.4 min in 2022)
FT readers: how much they read and trust the FT
0%access FT.com or the FT App at least once a week
0%of finance professionals frequently use FT digital platforms
0%
access FT’s digital products at least once a week
0%
read one of the FT newsletters
0%
listen to at least one FT podcast
0%
of millennials and Gen Z listen to FT podcasts
FT readers: how they interact with the FT
MOTIVATION:
Readers are drawn to the FT’s trustworthy reporting on global news and finance
FT readers: how many agree that the FT helps them…
01
No Title
0%
read the FT for its global perspective
0%
enjoy the FT’s finance sector coverage
0%say the FT is their most trusted news source
0%of C-suite readers believe that anything written in the FT is important
0%of Gen Z readers trust the FT’s branded content
CONTENT PREFERENCES:
News dominates but FT readers appreciate the breadth of the brand’s offering
FT readers: the FT sections they read
0%
of C-suite readers regularly read the FT’s world news coverage
0%
of readers with £500k+ income regularly read the FT’s opinion pages
0%
regularly read the Life & Arts section